``` Bitcoin's top of funnel is becoming less noisy, suggests Swan Bitcoin CEO - Coin Postman
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Bitcoin’s top of funnel is becoming less noisy, suggests Swan Bitcoin CEO

– Swan Bitcoin CEO Cory Klippsten believes that spot Bitcoin (BTC) exchange-traded funds (ETF) will suppress the loud and flashy marketing strategies that have served as the initial gateway for many into the crypto space since 2017
– Klippsten mentioned that Bitcoin ETFs offer an alternative entry into the market at a time when it has been tainted by well-funded crypto marketing schemes
– An ETF represents a paper form of Bitcoin and requires the firm to back investors by purchasing actual Bitcoin. It is viewed as a promising top-of-funnel option for people looking to invest in Bitcoin
– Standard Chartered predicts a 165% increase in Bitcoin’s price by 2024 due to the introduction of US spot ETFs
– The bank’s head of EM FX Research, West and Crypto Research believes that there is potential for further price increases before April 2024

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